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Focus on Generations

Writer: Amy RowlinsonAmy Rowlinson


We are currently living in a unique era where five generations co-exist in the workforce, each bringing their own perspectives, skills and experiences.

 

In this week’s episode of the Focus on WHY podcast, Iryna Manukovska explored how these diverse generations can contribute to meaningful collaboration and purposeful innovation. She highlighted the invaluable perspectives younger generations bring, particularly their natural inclination towards disruption. However, she also emphasised that empathy and a genuine interest in understanding different viewpoints are critical to leveraging this diversity effectively.

 

This sentiment aligns with a discussion I attended last year at the MD2MD conference. Two Generation Z speakers led an engaging session on the biases, assumptions and prejudices often directed at their generation in the workplace. They skilfully dispelled many myths with data and compelling arguments showcasing the importance of moving beyond stereotypes to foster mutual respect and understanding.

 

Generational stereotypes, while often tempting for their simplicity, can lead to reductionist thinking that risks creating division and toxicity in the workplace. Sweeping generalisations overlook the nuanced experiences and contributions of individuals within each age group. Instead, creating a culture that understands and embraces generational dynamics can lead to a host of benefits such as enhanced collaboration, diverse consumer insights, innovation through perspective and empathy and inclusion.

 

Organisations can harness the power of a multigenerational workforce by encouraging open communication, tailoring development to diverse career goals, challenging generational stereotypes through education and training, and promoting two-way intergenerational mentorship. These efforts create an environment where innovation thrives for all five generations.

 

Focus on Generations. Focus on Why!


ACTION POINT: What strategies could you implement to encourage cross-generational dialogue and teamwork in your workplace?

 
 
 

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